Not too long ago, David Finland built a device capable of communicating with just about any model of iPod via the dock connector using an Arduino Nano, PodGizmo breakout board, an old USB iPod connector, and a momentary switch. While it may not sound like a big deal, there is more to it than one might think: namely programming a device (in this case the Arduino Nano) to be able to receive, interpret, and respond to messages sent from an iPod.?

This means teaching it to speak Apple Accessory Protocol and, although proprietary in nature, it has been fairly well documented around the Internet.?Finland?slung some code so that his iPod touch was hooked up to one of the famous Staples Easy buttons in his car. Now he could easily play and pause his iPod touch without having to fiddle with the on-screen controls.

Fast-forward several months and?Finland?had all but forgotten about the project when he was asked by the folks that run Make magazine to talk about it. In particular, they wanted him to talk about the library he created for communicating with Apple’s portable audio players. He said yes, and decided to dive back into the project and attempt to add additional functionality to the project.?

Finland’s?first go around only involved tackling the the Simple Remote portion of the Apple Remote Protocol, which handles things like mute, next playlist, skip, and turning the device on and off. With newfound interest, however, he has now tackled the Advanced Remote portion, which opens up a bevy of new functionality, including getting names of songs, albums, artists, and track time; toggling shuffle and repeat mode; and all the other neat functionality that iPods have.

This newly released library of code will surely appeal to the do-it-yourself hackers who love tinkering, soldering, and programming. Someone could theoretically even build his or her own iPod speaker solution with a plethora of different options and feedback. The more daring could hard-wire a solution to a car’s in-wheel audio controls. Personally, I envision some sort of bicycle solution that docks the iPod on the handlebars but allows riders to control the device without taking their hands off the handlebars. An even more enterprising individual could rig something like this up to a sudden motion sensor so that when someone enters a room, the iPod begins to play.

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The fourth beta of iPhone OS 3.2 SDK adds references to triple-tap and “long press” gestures, but removes references to video chatting found in previous betas.

Read More:
9to5Mac, MacRumors

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See the original post here: etc: The fourth beta of iPhone OS 3.2 SDK adds references to triple-tap and "long press" gestures, but removes references to video chatting found in previous betas.

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• Apples iTunes LP 6 Months Later: LP What?

When iTunes web preview pages first appeared for songs and albums the industry was abuzz with the possibility that iTunes could be migrating to the cloud. iTunes preview has so far had little impact on how we use purchased media content, but it has had a huge impact on how we find iTunes media content on the web, especially with iPhone apps. The iTunes web preview pages are an enormous draw for search engines and consistently rank high in the results when searching for the names of apps.

A Quick History of iTunes Web Preview

Previously, web links to iTunes content opened a redirect page (hosted on phobos.apple.com) that asked you to wait “One Moment Please” while the iTunes application was launched. This page only had a thumbnail of the cover and sparsely listed just the title and publisher.

iTunes web preview first appeared on November 13, 2009 with full pages including descriptive text (hosted on itunes.apple.com). Audio clip previews were added on January 7, 2010. These pages still launch the iTunes application, but also include the full description, select customer reviews, and links to related content. Preview pages for iPhone apps were published on February 4 and podcasts were added March 1. TV Show and Movies still have the old style pages that just launch the iTunes application.

In hindsight, the launch of iTunes 9 on September 9, 2009 with store pages rendered completely in WebKit using HTML was a sign of things to come.

iTunes Web Preview has SEO Mojo

These web preview pages have exposed text content to Google and other search engines that can now crawl and index these pages. To measure the impact this has had on search results, I did a short study on the Top 100 Paid Apps in the iTunes App Store. I chose to track the relative ranking in Google search results of the iTunes preview page and the app’s homepage when searching on the app name.

For this study, I only looked at the search results for the app name. While keywords would have been interesting to track, they are not publicly available. The keywords that publishers submit to Apple are hidden content in the iTunes App Store and are not included in the web preview page. I dropped special characters that appeared unlikely to actually be typed into a search (trademark and copyright symbols, for example).

In almost all results, iTunes appeared in the first 10 results on Google. In fact, the median result was #4. In some cases, the pages were only launched only a month ago, so that’s impressive. iTunes appeared above the app homepage for 68 of the Top 100 Apps.

In about 2/3 of the apps, the iTunes preview page ranked higher in search results. There is a marked difference between these two sets of apps.

For all 100 apps, the median rank of the developer’s homepage (as published in iTunes) in Google search results was #17. Developers should take note here because a rank of 17 means that your app’s homepage is pushed off to the much less visited second page of results.

For those cases where the homepage appeared before iTunes, the median search result rank was #1. The iTunes preview page median result was #5. When we look at the other set, where iTunes appeared above the homepage, the median iTunes result was #3 and the median homepage result was #71.

We can see here that homepages that rank well for searches on the app name have a pretty good chance of capturing customers who are looking for that app. However, if the homepage is not doing well for a search on the app name, it is far more likely that the customer will end up at the iTunes store, or perhaps a review site.

Some Surprises

While I was not surprised to see the iTunes preview pages come in at the #1 result for App Store specific titles like “Space Miner: Space Ore Bust,” I did not expect to see the iTunes page fall near the top with some older brands that predate the App Store. “Frogger,” “Skee-Ball,” and “SpinArt” — single word titles — all show iTunes at #6. Tetris, Scrabble, Rock Band and Final Fantasy have the iTunes preview page holding a spot between #13 and #15. “Playboy” — another single word term that I would have thought to have lots of search results — shows the iTunes page for the app at #7.

What Does It All Mean?

There are two issues that most developers should look for right away. The first is the non-safe characters issue mentioned above. The second is to look closely at the app description. Previously, the app description was not indexed for iTunes searches. Only the name and hidden keywords are used for searching inside iTunes. However, the description text is being indexed by Google now. It would benefit publishers to spend more attention on crafting the right message in the app description to reach those searching on the web.

Apple’s move to go with HTML content in the app store and the new preview pages for the App Store and other content have had a clear effect on where iTunes content appears in web searches. More web traffic is going to go straight to the iTunes Store as this trend continues but developers can take a few steps to make sure that customers find the info that they have prepared for shoppers on their own web sites.

Related GigaOM Pro Research: Needed: A Neiman Marcus for Mobile Apps

See the original post: App Store SEO: The Impact of iTunes Web Preview

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Though the 3G-equipped version of the iPad will only be able to get data services from AT&T, Verizon apparently sees the introduction of Apple’s tablet device as “an opportunity” for the company to sell data services. A supposed?internal sales memo published by Engadget reveals Verizon’s plan to push its MiFi mobile hotspot for the WiFi-only version of the iPad, which will be available April 3.

The memo points out that the WiFi + 3G iPad won’t go on sale for at least a few weeks after the WiFi model, costs $130 more, and can only get service through AT&T, which the memo describes as “an overloaded network with limited coverage.” Ouch.

To be fair, the extra $130 includes GPS hardware in addition to the 3G radios, and AT&T continues to make improvements to its network. But, if you don’t want to wait, don’t want to pay extra, or just don’t want to use AT&T service, Verizon has a point—a mobile hotspot like the MiFi (which can connect up to 5 devices at once) can make a good alternative.

A MiFi 2200 from Verizon will run you $50 with current promotions and a two-year contract; without a contract expect to pay about $250. However, Verizon’s plans aren’t as generous or affordable as the data options AT&T offers for the iPad. Through AT&T, you’ll pay $15 per month for up to 250MB of data or $30 per month for unlimited via AT&T, and those plans don’t require a contract. With Verizon, you’ll pay $40 per month for up to 250MB, or $60 per month with a 5GB cap. Prepaid, non-contract options start at $15 per day with a 75MB limit. Like AT&T, however, your plan also includes free access to Verizon WiFi hotspots.

Sprint offers a branded MiFi 2200 as well, though you can get it free after a $50 mail-in rebate. The company only offers one data plan, though: $60 per month with a 5GB cap (and a 300MB cap on roaming). Sprint also offers the Sierra Wireless Overdrive 4G/3G hotspot for those in an area with WiMAX coverage. Though it costs $100 after rebate, for the same $60 a month you’d get unlimited 4G data and 5GB of 3G data.

For a 4G-only option, you can go directly through Clear to get a 4G USB modem and a Clear Spot WiFi adapter that works with up to eight devices for under $200 total. Data plans start at $40 per month for 4G-only access, though bundles with home service or 3G fall-back are also available.

Other combinations of mobile data modems and/or mobile hotspots are also possible, and it’s probably worth it to check with the provider in your area to see what options are available. Despite the extra cost of the WiFi + 3G iPad and the associated data plans, you’re not likely to find a cheaper alternative. But going this route means you’ll have data access for other devices, such as a laptop, iPod touch, or Nintendo DSi, and can serve data to multiple devices at the same time. The extra flexibility may fit your particular needs and justify the extra cost.

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Street Fighter IV is now available on Apple’s App Store; you can pick it up right now for $10 if you’d like to see what Capcom can do with Apple’s hardware. Capcom also threw quite the party at GDC, allowing the press and community some hands-on time with the game. After playing for about 15 minutes, the verdict is in: this is about as good as you can expect from a fighting game on the iPhone.

It looks great, but you’ll still be fighting the controls

As a tech demo it’s amazing. The characters are large and detailed, and they move fluidly with grace. Many people enjoyed simply watching others play the game; this is one of the prettiest portable fighting games out there. The problem is simple: the iPhone doesn’t have any actual buttons. Many gamers are snobs about the input for their Street Fighter experience, playing with only arcade-quality parts. Going from my home set-up to virtual buttons on the iPhone screen took a while to get used to.

I was able to pull off the dragon punches and fireballs after a while, but the game never felt good to me. It never felt like a game I could sit down and play for hours. The iPhone just isn’t set up for this kind of game, and Street Fighter IV felt like someone trying to prove that it could be done. The question they should have asked was should it be done. A good iPhone game takes advantage of what the hardware can do well and works around what it does poorly. Street Fighter IV is simply a graphical curiosity.

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Here is the original: Street Fighter IV: as good as you can expect on the iPhone

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A few years ago it would’ve been only the insane and the insanely prescient who were predicting that Apple would replace RIM in terms of world mobile phone market share. Now it doesn’t seem that outlandish, but the question of how soon we’ll actually see it happen remains up in the air.

According to a new financial analysis company, Trefis (via Forbes), the iPhone will pass BlackBerries in 2011. So as of next year, the iPhone will supposedly overtake RIM’s varied line of smartphones, despite offering far less in terms of consumer choice, and being limited to only one network in major markets like the U.S. So how’s that supposed to happen?

Before we get to how, let’s look at why Trefis thinks this information is important. If you’re looking to buy Apple stock, then it’s very important indeed. Trefis estimates that around 52 percent of Apple’s stock value is dependent upon its mobile phone business, so that as the iPhone’s global market share continues to grow, the stock price will climb accordingly. They have a neat little tool that illustrates this, and you can set your own prediction to see how it affects the model.

It’s neat, but it’s also a gross oversimplification. Even without considering the potentially market-rearranging effect the continuing emergence of Android might have on mobile phones globally, other factors like the iPad will probably have a disproportionately large effect on the stock price of Apple in the coming months. Marketing hype definitely inflates consumer expectation and hopefully appetite, but it also misrepresents how important a product is to a company’s future.

If Apple does overtake RIM, however, it will mark a significant milestone for the iPhone, and one consumers should be wary of more than anything. As a disruptor of the status quo, Apple innovates, and innovates well. Once it reaches the top of the pile and subjugates its competition, that doesn’t necessarily continue to hold true. A victory over RIM in the mobile phone market could lead to a stagnation of iPhone innovation, something the minor updates to the iPhone 3GS were hopefully not a sign of.

The iPhone can overtake the BlackBerry by continuing to expand the markets in which it is available, and by going with multiple carriers in places where it only has presence with one or two so far. It may have seemed unusual to hang on to single-provider models for this long, but now it’s in a much stronger position in terms of negotiating with others. It’s also begun to grow its share in the enterprise, where the BlackBerry has traditionally held sway.

2011 could indeed be the year of the iPhone, but I’m hoping RIM makes a comeback before then to stoke the fires under Apple and stave off any impending complacency that might crop up.

Read more here: Analyst: iPhone to Overtake BlackBerry in 2011

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Augmented Reality (AR) is a hot topic in the app stores these days. So, what’s AR? It’s multiple technologies being used simultaneously to provide you with data relevant to your location. This includes your phone’s compass to determine the direction you are facing, GPS to determine your exact location, Internet connection to gather information about your surroundings, camera to capture your reality, and the screen to augment it with extremely specific data.

The app that gets the most free publicity is Layar for its on-again off-again relationship with Apple’s app store. Whether or not this app should be allowed in the app store is the issue people have been harping on for several months now. I think there is a much more urgent AR issue.

You look completely ridiculous when you use it.

Seriously. People take pictures all the time with their mobile phones. It’s a simple, quick task. But using an AR app is confusing and time-consuming. You have to maintain the phone’s direction and camera angle otherwise you lose the details on your screen. Your face is glued to your screen for a longer than appropriate time period. We have quickly grown accustomed to people looking down at their phones while walking around town (although some would argue that this is aggravating and dangerous). AR users have taken this awkward behavior to a new high since their phones are at eye level with people walking by.

Below is Layar showing the Drink layer. Note the confusing interface that requires thorough focus to decipher while you are standing on a sidewalk holding your phone in the air.

Here’s Yelp’s easier to comprehend (although it can quickly become cluttered) “Monacle” feature. Note: To activate this feature you must shake your phone when on the Nearby tab.

And finally, an innocent AR user begging to be mugged while trying to learn more about his location.

We can all agree that AR is extremely cool. Hopefully it will soon be a useful way to understand your surroundings. But for now these apps feel more like usability and HCI research experiments.

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See more here: You Look Ridiculous: The Other Augmented Reality Issue

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Apple COO Tim Cook’s warning from early 2009 wasn’t the only one that handset makers received before Apple sicced the lawyers on HTC last week. According to a research note from Oppenheimer analyst Yal Reiner, Apple began warning top executives at companies such as HTC and Motorola in January that it wasn’t too happy about seeing allegedly iPhone-related IP showing up in proposed new products.

According to “industry checks,” Cook’s comments last January during the quarterly analyst call—that Apple “will not stand for having our IP ripped off, and we’ll use whatever weapons that we have at our disposal”—were taken seriously by the likes of LG, Samsung, and even Nokia. Though the Palm Pre openly flaunted multitouch capabilities (what most handset makers believed were at the heart of Cook’s warning), its sales numbers haven’t proven to be much of a concern for Apple so far.

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View original post here: HTC lawsuit came after warning by Apple to handset makers

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The rumors of Adobe being bought by Apple come up every so often. Apple could easily afford such a purchase and the results would be interesting. I would love to see Adobe restructured by a company like Apple. Adobe has many applications that are the gold standard but it seems to lack focus. These are my thoughts on what Apple could do with Adobe’s biggest apps and make everyone’s life a lot easier.

Video

Adobe’s video market could be trimmed down. Anything that can already be done in Final Cut Studio should be gone, including Premiere and Soundbooth. I’m not sure if After Effects would even be worth it in the end. Most believe that Final Cut is a very nice video suite on the Mac platform and in the PC world, AVID holds the crown. Why is a program like Premiere needed? It’s not quite AVID but way better than Windows Movie Maker. Now throw Sony Vegas in there and it’s starting to get crowded.Apple could create Final Cut for the PC or forget about them altogether. This would come down to money in the long run. I personally don’t think Apple needs to worry about the PC side unless they are going to legitimately compete against AVID for dominance.

Design

Photoshop and Illustrator go hand in hand with Apple. The general public thinks of Apple when Photoshop is mentioned and vice versa. This is known as one of Apple’s strongest markets. Most believe that these design apps run better on a Mac but as we know, Adobe is slow in keeping these flagship apps on the cutting edge. Apple could force them to be designed for the latest and greatest environments.While they’re at it, stop releasing new versions every year that don’t have any significant improvements. Adobe needs the money to keep rolling in through yearly revisions but Apple wouldn’t have this problem. Make a new version when real features are created. In an educational environment, we are forced to upgrade every year because the textbooks only cover the newest versions. This puts a large strain on software budgets.

Documents

Acrobat should also be restructured and brought back to its core purpose. Every other week we hear of an exploit in PDF’s and it’s because they don’t do the simple task they were conceived to do. Strip out all the extra junk and just make PDF’s do what they need to do. Reader should be killed for the Mac OS also, Preview is way quicker and does the job just fine.

Flash

Then there’s the elephant in the room, Flash. Oh my dear old friend, you were once so cool. Animations, games, crazy navigation menus and long site intros were such a treat. Now I have grown bored with you.

The problem is that Flash is so ubiquitous with the web that it can’t just be tossed out into the street. Apple would need to clean it up significantly and keep it around until HTML5 took over. They should only provide security fixes but no new features. This would allow it a peaceful death.

Adobe has so many products that it’s kind of ridiculous. Most of them could either be worked into existing Apple products or forgotten forever. If Apple did purchase Adobe, what about the PC side of Adobe’s business? They would have to crunch the numbers to see what products are worth the extra cost of development, but Apple could really limit what’s available for Windows. Whether that would that be a good or bad thing, I’m not really sure. In Apple’s mind, if it sells more Macs then it’s worth doing.

I believe Apple could really improve Adobe’s products and make them more reliable than they ever have been. It would end the grudge that they have against each other and hopefully get applications like Acrobat and Flash back to their roots. Adding useless features just to sell a different version every year will not win you any fans. Make it a worthwhile upgrade or inexpensive and I will gladly support you.

Originally posted here: Why Apple Should Buy Adobe

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Apparently the iTunes LP format was a concession from the iTunes DRM/price negotiations and not Apple’s idea. This is why you’re failing, music labels!

Read More:
GigaOM - Apple’s iTunes LP 6 Months Later: LP What?, - Ars Technica - A peek inside an iTunes LP file

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Here is the original: etc: Apparently the iTunes LP format was a concession from the iTunes DRM/price negotiations and not Apple’s idea. This is why you’re failing, music labels!

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